Reading Influence – The Psychology of Persuassion and various other books, made me think about various influences. I just came across this phenomena while working as a cashier at my business premises. I tend to give more attention to those who are close by even if they were not the first to ask for a slip. And that inner knowledge is probably the reason why people never queue up in India. We know that we get more attention when we are at proximity with the listener. Physical proximity has more influence than loudness, I guess.

Is this thought silly, I don’t know, but most of what is written in big psychology books are all things we all know well.